ATB 2017 Experience

atb_experience | program for US participants | June 24 – 29 (30), 2017

The Location: Vorarlberg, Austria – The most western state situated between Lake Constance and the Alps. It shares borders with Germany, Switzerland and the principality of Liechtenstein. An ideal starting point for an Alpine journey. The Arlberg region is part of Vorarlberg and atb_experience will be held in the village of Lech am Arlberg.

Arrival at Zurich Airport | Transfer Shuttle to Lech am Arlberg

Check-in at your hotel: Hotel Gotthard


Fishing Experience with Andreas Mittermayr. Meet your guide at your hotel for a two-mile walk to the fish pond in Zug. Your catch will be your dinner freshly prepared at the pond.

Hike the Lechtal Trail with your local guide

Central Meeting Point: Experience Hub, Tannberg 187, 6764 Lech am Arlberg

Official Welcome by Ms. Petra Stolba, CEO, Austrian Tourist Office. Mr. Christian Schützinger, Director, Vorarlberg Tourist Board, Mr. Hermann Fercher, Lech-Zürs Tourist Office

15-minute walk to Rud-Alpe. Opening Night Dinner


Torch walk back to the experience-hub in Lech


Today’s topic – Longings (a yearning desire) by travelers by region.  Networking discussion

Dress code today is outdoor clothing because you will be heading right to your outdoor experience following today’s discussion/workshop.

John Megill + Petra Stolba will layout the days’ program, three rounds of dialog sessions on various subjects

Conclusion of all networking talks

Begin of the outdoor experiences.

You have signed up for the following outdoor_experience. From Iron Men to Skyspace / Guided hike with Marcell Strolz

Meet at the experience hub for cocktails + Dinner. Dinner with regional specialties


Bus transfer to Rud-Alpe; please bring your luggage

atb_farewell @ Rud Alpe | Check your luggage in the bus of your Best of Experience Program | Start of your Best of Experience Program

Salzburg Land


Hotel Steffner-Wallner****,

Dinner at Hotel Steffner-Wallner. Tasting of brandies, liqueurs and rye whisky


Baking bread with Liesi Löcker and son with farm visit

Lunch at Landgasthof & Biobauernhof Löckerwirt country tavern and organic farm. Followed by a guided tour with biosphere reserve expert Johann Steffner-Wallner (owner of the hotel) about nature, water, herbs, UNESCO Biosphere Reserve.


Dinner at the Mesnerhaus, awarding winning restaurant from the Via Culinaria group.


Following breakfast and before our final departure from Salzburger Land, one last taste to kick the day off to the right step.

Guided tour to the distillery Stegmühle (production of schnapps, liqueur and rye whiskey) with Richard Wallmann.


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